Arrange a rack in center of oven; preheat to 350?. On a lightly floured surface, roll out one can of crescent dough to a 12" x 10" rectangle. Repeat with remaining can of dough. Cut a large heart shape into both rectangles, making sure they?re about the same size; discard scraps or reserve for another use.

Place one heart on a parchment-lined baking sheet. Spread Nutella across heart, leaving a 1/2" border on all sides. Place second heart on top.

Press heart-shaped cookie cutter into the center of the heart to make an indent without cutting all the way through. Cut thin strips starting from the edge of the heart indent, extending to the edge. You will end up with about 24 total strips.

Carefully twist each strip 5 to 6 times without breaking it off. Lay each strip back down in its original position to maintain the heart shape.

Bake pull-apart heart until golden brown, about 12 minutes. Let cool 5 minutes.

In a small bowl, mix confectioners? sugar, jam, milk, and 1 to 2 drops pink food coloring, adding more until desired color is reached. Drizzle over heart.